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How to Make the Customer the Hero of Your Story
A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain’s butt...
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Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?
The INBOUND stage has been home to some pretty big names: Arianna Huffington, Aziz Ansari, Martha Stewart, and Amy Schumer — just to name a few.in it for the winnersdoes your startup get in on the...
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How to Deliver the Perfect Business Pitch: 8 Tips Inspired by ‘Shark Tank’
A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground.While it’s not necessarily an indicator of future success, it’s a critical moment...
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How to Write a Great Email Signature: 9 Tips With Real Examples
The average office worker sends 40 emails per day. That’s 40 opportunities to market yourself and your business in those individual emails you send, every single day.A lot of people treat their email...
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Busted! 23 Marketing Myths Held By (Some) Industries
Even though inbound marketing has been a huge success within so many different industries, there are still some companies that are shackled with misconceptions about whether it will work for them. In...
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How to Determine the Best Office Layout for Your Team [Flowchart]
As businesses grow and add new people to their team, they often face the challenge of having to move to a new office space.But there’s a lot that goes into that decision. What kind of office space...
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75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know
Have you ever heard an acronym but you didn’t know what it meant? It can really throw you off your game in a conversation. I usually try to write it down discreetly or, if I have a laptop, look it up...
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How to Launch a Successful Online Community: A Step-by-Step Guide
It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and seeking out recommendations before...
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Are Ads Worth the Investment? [Free ROI Calculator]
Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I...
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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
6 months ago, I didn’t care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us.In California, two men were playing the new mobile...
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